Wednesday, April 13, 2016

Book Review : Dog Eats Dog.

Dog eats Dog is a hilarious take on marketing management. It is a short & interesting read at ninety five pages.

This is a tale of Spike who has no idea about what to do with his money which is enormous. His nephew Jerry is asked by Spike to look up some businesses so that Spike can use some of his money. Jerry chooses dog food .And Spike ends up making profits. Spike has tasted blood now & so hires an entire team to make more profits.Besides, he has to compete with Tom & his assistant Jasper who have ventured into cat foods. How Spike & Tom try to run ahead of the other, forms the rest of the story. And in all this rat race , both Jerry & Jasper are are getting breathless & yet cannot stop.They have to keep running in circles.Their goal seems near & yet so far.From Dog foods, springs an entire range of products like dog  shampoos,etal.Even surveys are done to understand if dogs liked dog food slightly, moderately, etc !  Ditto for cat foods & the battle spills over & how !

The author opines that this pseudo history of a tale invented jargon used generously in Marketing Management .This jargon masks valueless sentences as wise ones so that it is seldom understood by others.

It is overflowing with gems like  ..." How is it that all the people around you know more about the best way to lead  your life than you do yourself ? " This question is a perennial one & has bothered humanity since time immemorial ! And that is why, I would recommend this book as it makes us laugh  heartily !

A Dog Eat Dog-Food World 
C. Suresh
A Fablery Publications 


A hilarious pseudo-history of marketing management, which explicitly denies resemblance to any actual history, and which will be horrified if some semblance be found. ‘A dog eat dog-food world’ is the story of a man who discovered that the path of life is strewn with treadmills and, if you get on one by mistake, you could keep running all your life to stay in the same place. The story of how just minding your own business can lead to unexpected consequences, guided by the ‘invisible hand’ of long dead economists. Anything you learn from the book – be it the basics of marketing management or a satirical view of Society – you do at your own risk.

The tale only dogs the doings of Spike Fortune who only sought to feed dogs and Jerry Fortune who, being fortuneless, gets dragged helter-skelter by his uncle Spike’s careening pursuit of commercial success; Spike’s rival Tom Rich, who is unwillingly dragged into upstaging Spike and tries to do it by teasing the palates of cats, helped by the bumbling efforts of his nephew, Jasper Rich who would rather be chasing girls than chasing cats.

Grab your Copy @


Fiction has been an addiction but the need to make a living took Suresh through Chemical Engineering and a PGDM at IIM-Bangalore and, from thence, to a long 16 year stint in the area of finance with specific expertise in fertilizer subsidies and a further two years as consulting expert in the same area. That, in his words, about sums up the boring part of his life, except for the people he was privileged to meet.

Otherwise, he can be described as a mess of contradictions – a bookworm but avid trekker; alone but never lonely; enjoys solitude but loves company; lazy but a perfectionist, the litany is endless. Trekking, which side-tracked him from the writing for which he quit his job, is a major passion and he does, at least, one trek in the Himalayas every year in addition to numerous local treks.

He reignited his passion for writing with a fairly popular blog The blog has been rated among the Top 5 humour blogs in India, twice in succession - in 2014 and 2015 - by BlogAdda, and has also been listed third among the Top Humour Blogs by Baggout.

He also has a short story published in a collection “Uff Ye Emotions” and has edited and written a novelette in an ebook anthology “Sirens spell danger”

Stalk him @


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